Eyelead - show me the way

Removing barriers on Accessibility and making inclusive enviornments for visually challenged.

A YELL project by Sara George, Tabatha Acosta, Trinity, Amber, Illary  and Ashna

Salazar | 2024

THE NEED

OUR GOAL

1. Build inclusivity for all especially visually challenged by fostering innovation

2. Reduce inequalities

OUR SOLUTION

Build a solution called Eyelead - Show me the way

WE STARTED WITH RESEARCH

We started with Competitive Analysis

Then build our Marketing Approach

1.  Brand Awareness 

   • Live website demonstrating the product 

   • Showcasing in Expos

2. Client Acquisition 

   • Pitching our product to major corporations

   • Establishing referral system with spealists

3. Brand Identity 

   • Maintaining good customer experience

   • Strong story to stay rembered 

USER RESEARCH AND MARKET VALIDATION

We invited our real user Brian to Validate our product. His insights were very useful and directed the roadmap for our project. We took his feedback seriously and adapted to the needs of the customer.

OUR STARTUP COST AND SETTING A PRICING STRATEGY FOR EYELEAD

To view our Pricing Strategy, please scroll the slideshow below.

Statistics

GOING FORWARD

• There are around 32.2 million American Adults age 18 and older reported just like kai.

• Canadians with partial sight or blindness is expected to double in the next 25 years.

FUTURE SCOPE

• Eyelead taps to serve a market that is often overlooked, and contain opportunities to innovate

• It also expand the current market for grocery stores.

• In the coming years we will need funding to build this solution

• As I am passionately involved in the project and would like to build an Accessible inclusive project that willmake the lifives of people easier, I also intend to learn programming and also harness more of entrprenurial skills.